Squashed Olives

Introduction to Squashed Olives.

 

Welcome and thank you for visiting this blog or my business website. I am Joseph Giottonini, and the owner/founder of everything you see here. I mostly have no idea how I got started on this project, or what drove me to continue after the first batch of soap I made. 

I believe I am as pragmatic as they come, and that was the driving factor in starting and maintaining this business. I happened to stumble upon a blog years ago about making natural soap using olive oil. One thing I had a lot of was olive oil. My family are natives to Solano County and a successful building contractor (www.suttonconstruction.net), who built a olive mill for the wonderful Mark and Ann Sievers at http://ilfiorello.com/.

After that first batch of and the realization that making a product has a certain serenity to it, I was hooked. No business plan, no money, no real background into developing a business, just the perseverance. It's nice because I go where the wind blows. I started with natural soaps and almost immediately moved onto making a fragrance free natural lotion.

The Olive Oil portion of the business is mostly controlled by Steve and Lisa Sutton, who do everything themselves. They use a beautiful blend of mission, pendolino, and arbosana olives. If you know my in-laws, you understand their overwhelming eye for perfection within the construction business. That same attention to detail and care is put into every bottle of the olive oil, it truly is worth a try. (http://squashedolives.com/extra-virgin-olive-oil.html)